Marketing and Promoting your Products, Programs or Service

Having got yourself a product, program or service to run as your business, the world needs to know, customers will not automatically come to your website, nor will they flock to your door unless YOU tell them where to look. In real terms you promote other peoples' programs and market your own products and services. In the end though both promotion and marketing require getting potential customers to see what you have to offer - there are many ways this can be achieved, both by you and getting others to help. Here are some starters to get you moving, you will need to do more once you have mastered the basics. Whether Marketing or Promoting it is an ONGOING process.

 

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Advertise your site

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Learn How To:

Develop your website

Promotions

Search Engine Optimization

Develop Linking Strategies

Site Submissions


Learn How To:

Use Email

Develop Ezines

Being an Affiliate


Marketing without a Website

Viral Marketing

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Web Site Promotion

Promoting your website comes in many forms this can include Advertising including PPC - Using Email & Email Signatures - getting your web pages ready for the search engines - Search Engine Optimization SEO - Physically submitting your website to numerous search engines and directories - Developing Linking Strategies - promote your own Ezine (Newsletter) or Reports - Viral Marketing.

These are all methods for promoting your website, each has its merit depending on your website and budget.

So where do we start?

Don't put all your eggs in one basket! Try several methods, if not all over time, but whatever you choose don't forget to measure what you do, otherwise you will just waste money!

  • You can get very effective tools for measuring what works and it can more than pay for itself:

  • See: Which ad is generating the most ~sales~ (not just unique visitors)

  • Where to keep spending advertising dollars to GUARANTEE a great ROI.

  • How to keep profiting from your existing website traffic all the time

  • Try it FREE for 14 days

If you have a reasonable budget then advertising can be the quickest method of seeing a return, providing your advertising is just right! And there is the big question what makes for good advertising? Good effective copy and target the right places. Click to learn more on Advertising.

If your budget is tight and you need a quick charge of traffic then email marketing could be the answer.

The longer term answer is to get your website right for the search engines and to get others to link to you and to develop a Viral Marketing plan.

If you don't have a website

Then you still have a number of options, you can advertise using classified ads, on or offline, and use your email address as the capture point. Solo ads, articles written to be included in ezines, (newsletters) this can be a very good form of promotion as it is free apart from your time and it gives a very good result if you use the right ezines that fit your market. (6 Good reasons to use an ezines) and of course you can use email marketing.

Of course this is not a complete list of everything you can do, but it is a good starting point and more than enough for you to get started with.

If you don't have your own website but need to promote your programs this FREE report is worth getting. (FREE Report)

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